A brief about Google Analytics data analyzed for Mani’s Blog.

Google Analytics has many good features to talk about, below are the few main reason we have used Google analytics for the analysis data for Mani’s Blog.

Ø  We can study the real time overview of the website like location, traffic source etc.,

Ø  We can study behavior of audience overview like active users, demographics, geo etc.,

Ø  We can avail data of acquisition data like all traffic of the website, traffic through social media and other ad campaigns, etc.,

Ø  We can find the behavior of the website like site speed, site search etc.,

Ø  We can also has many other features like setting our own conversion goals etc.

Audience Overview:

In the above Audience overview screengrab we can find the metrics like

Ø  Number of users visited the blog

Ø  Number of time users visited the blog

Ø  Total number of time users visited different pages of the blog

Ø  Average time spent on the blog

Ø  Number of users who exited as soon as visited the website(Bounce rate)

Below screengrab shows the visitors location/region

Acquisition overview:

Behavior overview:

The behavior over screengrab show the metrics like overall pageview, unique pageviews, average time on page and bounce rate.

Further we can drill down about number of mobile users, desktop users, different visitors from different locations .

The data in the screengrab is very less due to the less duration. We can blindly say Google analytics data is very helpful in terms achieving the goals set for the new campaigns depending on the old campaign data’s