Artificial Intelligence =  Intelligent Marketing

Artificial intelligence marketing is next generation marketing technique where AI and machine learning algorithms taking control of human decisions and making humans efforts more easy and convenient and improve customer journey.

There are there core elements of AI in marketing.

Machine learning: Machine learning helps in identifying the common occurrences to predict the common responses effectively.

Big Data: Big Data helps in aggregating and segmenting the large set of data with minimal manual work and reduced effort.

Powerful solutions: Provides insightful concepts and theme across huge data sets in shorter time.

Let’s discuss few major applications of AI in marketing

Leveraging Personalization: In this era personalization plays a major role in every business. Personalization is not just limited to ad targeting depending on the needs but also creating  a emotional connect with the customer and drive more engagement.AI helps the businesses to find the emotions and sentiments among the customer and helps in personalize the product/service .

Retargeting: Through AI machine learning and checking the past ads history of the customer and define the whether the ads were success or failure depending on the past data same customer would be targeted.

Customer support automation: AI is modifying the way customers look at the customer support provided by any business. Users opt for social-media , emails and other forums to raise their about a product/service. AI can be used to classify the data into different categories and allow relevant sources to respond back to such queries. By using intent analysis response to the queries can be automated which reduces the overall process and time.

 Adoption of AI in different sectors of business.

Ø  High tech and telecommunications (31%)

Ø  Automotive and assembly (29%)

Ø  Financial services (27.5%)

Ø  Energy and resources (27%)

Ø  Media and entertainment (22.5%)

Ø  Transportation and logistics (21%)

Ø  Consumer packaged goods (20%)

Ø  Retail (19%)

Ø  Education (16.5%)

Ø  Health care (16%)

Most used AI tools in market are virtual assistants which effectively impact the workflows streamlining and automating basic customer support and sales assistance. Few examples of virtual assistants are Alexa, Siri, Hey Google and any basic chatbots. All this reduces the human efforts, time and investments. Hence AI must be adopted by all the business for any services to increase the potential of the business.

References:

https://www.calpers.ca.gov/docs/board-agendas/201801/full/day1/06-technology-background.pdf

https://hackernoon.com/six-emerging-applications-of-ai-in-marketing-a6e7a78035e1

http://118.194.132.123:8088/upload/17/12/29/867cead8acfa4a2bbd069295428dfa25.pdf

https://econsultancy.com/15-examples-of-artificial-intelligence-in-marketing/

http://www.jamescannella.com/wp-content/uploads/2018/04/Cannella_J_Spring_2018.pdf