BIG DATA – Bigger Market| Bigger Customer| Bigger Profit.

Marketing plays a major role for any business to succeed, for the success business should plan for a strong marketing strategy to understand the market, competitors, consumer behaviors etc. All this is possible only when we have good amount of datasets. Below are few things achieved using Big Data.  

 “Marketing without data is like driving with your eyes closed.“ - Dan Zarrella

 Decision on Target Audience: In this hard competition, all the marketer has to make an extra effort to stand by their goals and achieve the same. By analyzing the big data we can the potential of customers and their requirements and later we can decide on successful campaigns. Any company can decide who would be their potential target customer’s using the data available about customer behavior, time spent in searching a particular product etc.

Planning for Better Marketing campaigns: Campaigns that use big data are more effective and result oriented. We can take out the guess work and plan for a better campaign using the past data available like customer interest, purchasing patterns, background etc. Research says women’s more likely to fall for email marketing campaigns where they can use the coupon and get some better deals.

Displaying appropriate Web contents: It is possible to display appropriate web contents to the users using the data available in Big Data. Here we can take example of Netflix. We might be wondering how Netflix shows us individualized recommendations, it does all the using the previous history of movies or series watched a person. Just by considering the “time spent on a page” data we would be able to determine the interest of a visitor to a website and depending the data we would be able to display appropriate content/ad.

Personalized customer experience: As every business started moving towards content marketing there is enormous increase in content ,due to this high demand it has become difficult for users to find the right information as per their needs. To compete this demand companies like Facebook, Google, Netflix use Big Data analysis to enable marketers to display ads targeted customers depending on individual interest and behavior and organizations can also undertake study at individual level too.

Better Pricing Optimization: In the past companies used to price the product and services depending on the basic information like manufacture cost, competitor pricing, consumer demand in the market etc., But these days using Big Data companies started using many other factors to price a product/service. For example data from completed deals, incentives and performance based data pricing decisions has become as granular as possible.

Insights of Customer emotions: By using sentiment analysis companies are able to understand the emotion behind a text by analysis, also using this technique communication regarding a brand on social media platforms, blogs and review sites to understand the collective market opinion and revert back appropriately depending the consumer emotions.It becomes clear that advanced applications in big data offer new avenues for solving critical communication imperatives. Big data insights aim to transform mainstream ads and create a clearer picture of customer buying behavior. The study of large data sets helps advertisers to fine-tune marketing efforts, and to develop superior approaches for customer engagement.

It’s clear that advanced applications in big data offer new avenues for solving critical communication imperatives. Big data insights aim to transform mainstream ads and create a clearer picture of customer buying behavior. The study of large data sets helps advertisers to fine-tune marketing efforts, and to develop superior approaches for customer engagement.

Reference:

https://www.forbes.com/sites/theyec/2018/11/08/how-can-big-data-contribute-to-digital-marketing-success/

https://www.newgenapps.com/blog/5-practical-uses-of-big-data-in-marketing-and-sales

https://www.inc.com/james-paine/5-ways-big-data-is-changing-marketing.html

https://www.singlegrain.com/digital-marketing-analytics/how-to-use-predictive-analytics-for-better-marketing-performance/

https://medium.com/digital-reflections/big-data-in-digital-marketing-fcf04445d2a6